Building real trust with clients goes beyond just delivering results. It's easy to fall into the trap of telling them what they want to hear, but that's a short-term strategy.In this clip, we break down the two essential pillars, unfiltered honesty and true empathy that forge lasting client relationships, especially when they're facing their 'worst day'.What's your #1 rule for building client trust? Share in the comments! 👇 | Castan Lecca & Boeschen